Downtown Revitalization

Downtowns play a vital role in our communities. Apart from being the centres for commerce and employment; they are community gathering places, a showcase of a community's pride and accomplishements, as well as an excellent indicator of local social and economic prosperity. When people are considering to relocate to a community, whether it be to invest, do business, or live; the look and vitality of the downtown will always be a key factor in their decision making. 

Many of our small rural towns started as resource based economies on rivers and lakes.  As society advanced, small towns experienced an exodus of people moving to cities, and as such, have been steadily on the decline. Working closely with Bruce County, local Chambers, BIA and revitalization committees; we are committed to revitalizing our downtowns, focusing efforts in four main areas:

Economic Development
Targeting new customer/market segments and identifying new business opportunities that could complement downtown business mixes.

Engaging stakeholders in the enhancement and improvement of downtown operations through a coordination of efforts and a common implementation strategy. 

Marketing and Promotion
Ensuring that the identity and positive image of downtowns is broadly communicated and that activities and programs are geared to downtown enhancement.

Physical Improvements
Facade improvement grants, streetscaping, parks and green space development, parking, safe and walkable communities.


Downtown Wiarton Picture

Wiarton Revitalization Committee

Sauble Beach and Wiarton downtowns participate in the Spruce the Bruce Program, for more information visit Spruce the Bruce 

Spruce the Bruce Logo