Town announces revitalization of downtown Wiarton through partnership with My Main Street

Wiarton, Ontario – December 17, 2021 — Today, South Bruce Peninsula is pleased to announce that downtown Wiarton businesses will be participating in the My Main Street Local Business Accelerator program to help revitalize our main streets.

In response to the COVID-19 pandemic, the Government of Canada, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), announced a $23.25-million investment to the Canadian Urban Institute (CUI) and the Economic Developers Council of Ontario (EDCO) to establish My Main Street — a two-year program to support the recovery and revitalization of main streets and local businesses in southern Ontario through two program streams.

EDCO is delivering the My Main Street Local Business Accelerator program stream, which supports the revitalization of 65 main street communities, and provides non-repayable contributions for more than 650 local businesses across southern Ontario. The program focuses on creating and maintaining vibrant and inclusive local main streets while providing residents, new entrepreneurs, and existing businesses with economic opportunities in our main street communities.

Downtown Wiarton will be supported with a dedicated Main Street Ambassador, customized market research, data analysis and non-repayable funding contributions for new and existing small businesses.

"Council understands the combined impact COVID-19 and the Berford Street infrastructure replacement and streetscape beautification project has had on downtown Wiarton,” said Mayor Janice Jackson This program will provide the tools to assist businesses with recovery efforts." 

"Council recently approved a new five-year Economic Development Strategy. Strategic Priority 1 is to support local business and accelerate COVID-19 business recovery, My Main Street does just that," said Danielle Edwards, Manager of Economic Development and Communications.

For program details and further information, please visit https://mymainstreet.ca/accelerator-program. For media inquiries, please contact media@mymainstreet.ca.

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