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Two women walking in downtown Wiarton BIA area

Business Improvement Area

HomeBusiness and DevelopmentBusiness Improvement Area
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Wiarton BIA 

The Wiarton BIA promotes the established area as a business or shopping area.  They also promote beautification to support the Wiarton business community. 

View the Wiarton BIA boundary map. 

In partnership with the RT07, the downtown Wiarton video was created. The video showcases all of the wonderful places, to explore, shop and dine in downtown Wiarton. 

 

 Ontario LogoBruce Grey Simcoe RT07

Wiarton BIA Public Notice - Have Your Say on the 2026 Proposed Budget

This notice is given pursuant to the requirements of the Wiarton BIA Establishing By-Law as it relates to budget approvals and also pursuant to the Town Procedural By-Law as it relates to public and special meetings. 

A public meeting will be held at the special meeting of the Wiarton BIA on November 24, 2025.  The special meeting will include the adoption of the minutes from the November 5, 2025 meeting as well as a budget public meeting and budget decision.  This public meeting will include a 2026 budget presentation and opportunity for the membership to provide comments about the proposed budget.  The public meeting will be held in the Municipal Council Chambers, 315 George Street Wiarton at 6:00 pm. 

The proposed 2026 budget is in the table below.    

 

Account

Description

2026 Proposed Budget

1-05-63-41022

BIA Tax Levy

-23,882

1-05-63-47010

Transfer from Reserve

-34,000

Total Revenue

-57,882

1-05-63-61058

Marketing and Advertising

25,320

1-05-63-61060

Memberships

300

1-05-63-61120

Insurance-Policy Premiums

1,900

1-05-63-62504

Audit Fees

2,000

1-05-63-63630

Contracted Services

15,000

1-05-63-65040

Materials/Supplies

180

1-05-63-65090

Rep and Maintenance Property/Building

13,182

Total Expenditures

57,882

Written comments regarding the proposed 2026 budget will be received by the undersigned until November 21, 2025 at 4:30 pm.  Please note that comments submitted will be subject to rules of procedure and may be read in whole, in part or not read at all at the public meeting.  Those in attendance at the public meeting will be permitted to make verbal comments, subject to the rules of procedure. 

Angie Cathrae, Director of Legislative Services/Clerk

Town of South Bruce Peninsula, 315 George St, PO Box 310, Wiarton ON N0H 2T0

Telephone: 519-534-1400 ext. 122  Toll Free: 1-877-534-1400  Fax: 519-534-4862

Issued November 6, 2025

BIA Approved Strategic Plan

The Wiarton BIA Board of Management has worked very hard to make a strategic plan that is achievable, modern and serves the BIA in an effective and responsible manner.  The text of the Plan was approved at the Board of Management meeting on November 5, 2025.  The document is being finalized and will be posted once it is in its most polished format.  Below are the highlights of the Plan.

mission statement  

 “The Wiarton Business Improvement Area nurtures and enhances the vibrant, inclusive downtown ensuring it remains a premier four-season community and tourist destination.”

vision statement

“Surrounded by the natural beauty of the Bruce Peninsula and Georgian Bay, downtown Wiarton is a place where businesses flourish, residents thrive and visitors are inspired by the unique blend of cultural offerings and community.”

strategic pillars and key initiatives 

1.        Customer Attraction

a)         Targeted Marketing by promoting key sectors of the BIA

b)         General Marketing of Natural Assets and Recreational Opportunities

c)         Utilizing Data to support marketing in targeted locations

d)         Wayfinding for vehicles, cyclists and pedestrians

 

2.         Fostering Small-Town Appeal

a)         Collaboration with community to encourage and promote annual cultural events in the public spaces of the downtown that inspire locals and visitors to shop

 

3.         Beautification

a)         Flowers, trees, hanging baskets

b)         Banners and other lamp post decorations

c)         Collaboration with local artists and history lovers to support the enhancement of the downtown

d)         Maintenance above and beyond what is offered by the municipality

 

4.         Organizational Growth and Membership Engagement

a)         Increased communication through a regular newsletter

b)         Encourage membership to be engaged in budget process and board vacancies

c)         Collaborative economic development efforts (ie. Spruce the Bruce, RT07, OBIA Employment Education, Data sharing etc.)

d)         Ensure membership includes the increased business growth of the downtown

e)          Improving our BIA brand image

f)           Employee training/skills upgrading (for example-customer service, engaging with disabilities, etc.)

g)           Investigating shared services (examples - window washing, bathroom cleaning, recycling/garbage)

 

5.         Advocacy to Government

a)         Reduction in pollution relating to traffic (ie. vehicle noise/fumes)

b)         BIA boundary expansion

c)         Increased parking options

d)         Increased accessibility

e)         Access to public bathrooms 

f)         Available Wi-Fi and cellphone reception/data

g)         Supporting diverse transportation options

Audited Financial Statements

2018 Audited Financial Statement 

2019 Audited Financial Statement

2020 Audited Financial Statement

2021 Audited Financial Statement

2022 Audited Financial Statement

2023 Audited Financial Statement

2025 Board of Management Members 

David Nusko (Chair)

Melanie Hepburn

Wendy Chen

Deputy Mayor Caleb Hull (Deputy Chair)

Adam Lesperance

Nathan Vascotto

Cory Dobbin

 2026 Proposed Budget 

The 2026 proposed budget is in the chart below. 

  

AccountDescription2026 Budget

1-05-63-41022

BIA Tax Levy

-23,882

1-05-63-47010

Transfer from Reserve

-34,000

1-05-63-61058

Marketing and Advertising

25,320

1-05-63-61060

Memberships

300

1-05-63-61120

Insurance - Policy Premiums

1,900

1-05-63-62504

Audit Fees

2,000

1-05-63-63630

Contracted Services

15,000

1-05-63-65040

Material/Supplies

180

1-05-63-65090

Rep and Maint Property/Bldg

13,182

 Wiarton BIA Board of Management meetings 

The Board of Management meets on the second Monday of January, February, April, May, September, October and November at 6:00 pm in the South Bruce Peninsula Council Chambers (315 George Street Wiarton).  Meetings may be cancelled or special meetings scheduled, subject to procedure and quorum requirements. 

Delegations can be scheduled by contacting the Town Clerk.  519-534-1400 ext 122.

Agendas are posted on the Town Community Calendar. If no meeting is scheduled, no agenda or notice will be posted. 

Minutes of the meetings are available for viewing.  Minutes are posted in "draft" until the Board of Management formally adopts them by resolution. 

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